“Our Africa” TV Program, Has Established The First ‘Fashion And Art Community With Purpose’ Community Across 20 Countries

OUR Africa by Merck Foundation TV Program now on LNTV, Liberia; AYV,
Sierra Leone and ZNBC, Zambia after a huge success on GH One TV,
Ghana; NTV, Uganda and KTN, Kenya

This program is our effort to reach out to youth and other members of
our African urban and rural communities with the aim to address and
raise awareness about a wide range of pressing social and health
issues that are relevant to our continent. I am very happy that we
have received great feedback on our program from Uganda, Kenya, Ghana
in addition to the promo and first episodes that been broadcasted in
Liberia and Sierra Leone, which was about diabetes and promoting a
healthy lifestyle and breaking stigma of infertility and ending child
marriage and FGM and GBV. So, stay tuned to watch more and more of
‘OUR AFRICA by Merck Foundation’ TV Program. Be ready to Get informed,
Get healthy, and Get entertained!, says Dr. Rasha Kelej.

Merck Foundation broadcasted “Our Africa” TV Program on LNTV, Liberia,
AYV, Sierra Leone and ZNBC, Zambia to address Social and Health issues
through African Fashion and Art.

Our Africa by Merck Foundation TV Program now on LNTV, Liberia; AYV,
Sierra Leone and ZNBC, Zambia after a huge success on GH One TV,
Ghana; NTV, Uganda and KTN, Kenya.

‘Our Africa by Merck Foundation’ is a pan-African TV program that is
conceptualized, produced, directed, and co-hosted by Senator, Dr.
Rasha Kelej, CEO of Merck Foundation to feature African Fashion
Designers, Singers, and prominent experts from various domains with
the aim to raise awareness and create a culture shift across Africa
such as: Diabetes, Ending Child Marriage, Supporting Girl Education,
Women Empowerment, Stopping GBV, Ending FGM and Breaking Infertility
Stigma, among other social and health issues affecting the continent.

In addition, the Merck Foundation through their “Our Africa” TV
program, has established the first ‘Fashion and Art community with
Purpose’ community across 20 countries to break the silence and be the
voice of the voiceless about many critical and sensitive social and
health issues in Africa and beyond.

Merck Foundation, the philanthropic arm of Merck KGaA Germany is
broadcasting their TV program – ‘Our Africa by Merck Foundation’ on
three prime channels; LNTV in Liberia, AYV Sierra Leone and ZNBC in
Zambia.

This first-of-its-kind TV show is set to be the voice of the voiceless
and break the silence about many critical and sensitive social and
health issues in Africa through ‘Art and Fashion with Purpose’
community. The show is being aired as per the below details:

– Every Saturday @ 6 pm (GMT) on LNTV, Liberia; re-run on Sunday @ 4:30 pm (GMT)

– Every Wednesday @ 4:30 pm (GMT) on AYV, Sierra Leone

– Time will be done soon for ZNBC, Zambia

‘Our Africa by Merck Foundation’ is a pan-African TV program that is
conceptualized, produced, directed, and co-hosted by Dr. Kelej, CEO of
Merck Foundation to feature African Fashion Designers, Singers, and
prominent experts from various domains with the aim to raise awareness
and create a culture shift across Africa. The show is co-hosted by
Brian Mulondo from Uganda.

In expressing her excitement about the launch of “Our Africa by Merck
Foundation” TV program, Dr. Kelej, explained, “I am extremely happy
and proud to present our new and unique program “Our Africa by Merck
Foundation’ in Liberia, Sierra Leone and Zambia. I strongly believe
that fashion and art should have a purpose beyond entertainment and
looking good. They can contribute to sensitizing our communities about
different social and health issues such as ending FGM, ending child
marriage, stopping GBV, breaking the Infertility stigma, supporting
Girl Education, Diabetes awareness and healthy lifestyle, and more.
Hence, I came up with the idea of this beneficial yet entertaining TV
program”.

The show has been already broadcasted on prime TV Channels like KTN in
Kenya, NTV in Uganda and is currently also being broadcast on GH One
TV in Ghana, every Sunday @ 2 pm on repeated on every Monday @ 1:30 pm
(GMT).

“The TV Program has been very well received and the TV viewers and
social media followers across Africa and beyond have been sharing an
outstanding response to the TV program and the issues highlighted in
every episode. I am sure that the viewers from Liberia, Sierra Leone
and Zambia will also like and benefit from our informative yet
entertaining TV Program.

We will discuss and address various social and health issues relevant
to Africa in a very unique way through our African Community of
Fashion and Art with Purpose. It will be a first-of-its-kind
interactive show, which will feature talented Fashion designers and
Singers who sensitize communities through those creative work across
Africa”, Dr. Kelej added.

The TV Program will be addressing various topics like the Importance
of early detection & prevention of Diabetes, Breaking Infertility
Stigma, Stopping Child Marriage, Promoting a Healthy Lifestyle,
Supporting Girls’ Education, Ending Female Genital Mutilation (FGM),
Coronavirus Health Awareness, Stopping Gender Based Violence, Women
Empowerment and Sustainability and up-cycled fashion and more.

Moreover, the Merck Foundation together with their partner African
First Ladies have also announced Call for Applications for two themes
of Awards for Media, Fashion Designers, Filmmakers, Musicians/
Singers, and new potential talents in these fields from African
countries. The themes of the two categories of awards are – 1)
Breaking Infertility Stigma, Support Girls’ Education, End Child
Marriage, End FGM, Stopping GBV and/ or Women Empowerment at all
levels, and 2) Promote a healthy lifestyle and raise awareness about
prevention and early detection of Diabetes and Hypertension.

Further, the Merck Foundation in partnership with African First Ladies
has also released over 10 inspiring children’s storybooks and over 25
songs on breaking infertility stigma, supporting girls’ education, and
women empowerment, in English, French and Portuguese language.